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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It |  | Author: Michael E. Gerber
Publisher: HarperCollins
Category: Book
List Price: $18.99
Buy Used: $2.91
as of 11/7/2009 17:00 MST details
You Save: $16.08 (85%)
New (74) Used (298) Collectible (6) from $2.91
Seller: goodwill-discount-books
Rating:  374 reviews
Sales Rank: 317
Media: Paperback
Pages: 268
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 7.9 x 5.2 x 0.9
ISBN: 0887307280
Dewey Decimal Number: 658.022
EAN: 9780887307287
ASIN: 0887307280
Publication Date: April 12, 1995
Availability: Usually ships in 1-2 business days
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Product Description
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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| Customer Reviews:
Showing reviews 1-5 of 374
 Many valuable ideas November 4, 2009
Stephen Lowe (Timaru, South Canterbury New Zealand)
Reviewer DougA (who gave this book 3 Stars) wrote: "Seasoned business people and grisled entrepreneurs will find this book repetitive, pedestrian and more than a little frustrating as they wait for Gerber to make his point". However DougA, like me, put this book on his class reading list. Gerber's clumsy device of the imaginary Sarah drives me up the wall, but buried in there are some really good and important messages: get over "loving to be a baker" or whatever and knuckle down; find a way of doing business that works and define it. Innovate, quantify, orchestrate is Gerber's way of saying what you can measure you can improve and later incorporate. I believe a lot of readers (people I've spoken with, some of them students) entirely miss Gerber's point. They think Gerber means "start a franchise", but he doesn't. Gerber means run your small business as if you were going to start a franchise. Now you have the message. Now you don't need the book.
 Way to much fluff October 25, 2009
D. Moore (Tacoma, WA)
2 out of 2 found this review helpful
I cannot for the life of me understand why this book gets so many four star reviews, except to say three words, "paid reviews perhaps". This book was full of generalities and fluff. I may have gotten a few ideas, but not enough to justify the price. His push for buying a franchise instead of going it alone, I really have to question, as the failure rate for franchises these days is extremely high. All in all, this book was just not worth it. You would do better to simply read any of the latest blogs on this subject for free.
 Read Between the Lines October 22, 2009
Karen L. Jett, CMA (Philadelphia, PA)
This is the second time I read this book. I re-read it as part of a business book club I am part of and it was well worth reading a second time. The first time through, I was impressed with the idea of systematizing the business.
The second time through, I noticed that the entire book is based on the premise that the entrepreneur has a passion and belief or value system on which they are basing the company. Mr. Gerber downplays this idea, just referring to it sporadically through out the book, and yet I now realize that these values are what makes the systematization come alive. Without these values, the system is simply a set of rules.
Karen L. Jett, CMA - Author Grow Your People, Grow Your Business
MBA in a Book! October 22, 2009
The Chatty Chef (Philadelphia, PA)
If you are thinking about or even currently operating a new business, this is a must read! Even with previous business experience, the E-myth book forced me to step back and refocus my career goals, approach and style towards my business. I am more effective in my professional career and more importantly, the quality of my personal life has increase significantly. I often found myself very entertained with funny stories and instances that were very true and telling. This book gives anyone on the entrepreneur path a great tool and guide for success.
 WAY overhyped October 21, 2009
Lens Artwork (Ann Arbor, MI)
I just don't get why this book is so popular and gets so many great reviews. There was a lot of useless fluff in it. The only good point was about the three types of entrepreneurs - and that's been covered by many other reviewers here. And that's the only reason it got 2 stars instead of 1.
Save your time and money and find a real business book.
Showing reviews 1-5 of 374
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